RIPA
Household display item
Ripa is a household display item and conversation starter designed within a sponsored project with Umbra. The design follows Umbra's brand values of being modern, casual, functional, and original. Ripa embraces form and function, gently cradling the items that it can hold, providing a comforting and unique experience. The flowing form compliments the natural earthly beauty of fruits and vegetables, and empowers the healthy eating choices of the user. Understanding the target user and target market are crucial in creating an innovative product in a dense market space. 
Brand design - Market research - Hand sketching - Solidworks - Keyshot - Rapid prototyping - User testing - Design for manufacturing
Ripa. Sponsored project. Umbra. 2 months. Image shows a RIPA fruit display in frame.
Design Brief. Design a display item, turning items not typically on display into a beautiful display of ones lifestyle. The item must act as a functional piece of decor and follow Umbra’s brand values. Modern, casual, functional, original. Target user wants. Wants to own meaningful items that they connect with, wants a unique display that is also a conversation starter. wants an item that is expressive, helping share their lifestyle.
Initial concepts. The initial concepts focused on a unique experience displaying household fruits. Providing a comforting and complimentary display of the user’s healthy eating choices. Image shows sketches leading to the final concept.
Final concept The final concept has an organic, flowing form, with a cross section that gently cradles the fruits. As a display, Ripa enhances the items on display and acts as a beautiful centerpiece. Image shows final concept sketch. displaying user social settings, and final form design.
Design validation. 1:1 prototypes were made using coat hangers and tin tape to help finalize the form and dimensions. Using various items to test the effectiveness of the design and ensure no damage to the fruit. Image shows modelmaking and prototyping process and testing.
Product visualization. To simulate the final materials the final form was rendered in Keyshot. The final design is made out of cast metal and thermoformed melamine. Image shows renderings and colourways of Ripa.
Final product. The final design provides a unique experience that is beautiful and functional. The flowing form compliments the natural beauty of the items it displays. The soft cross section ensures no damage is taken from long term display. Image displays the product in use, in-situ.
↑Back to Top